Extra Virgin Olive Oil has continued to receive tremendous media attention in recent years for its purity,delicious flavor variety and its health benefits. With ten stores and growing fast, Paso Robles–based WeOlive has enjoyed this attention and has taken steps to become the industry leader for consumers to experience the culinary adventures of California Extra Virgin Olive Oils.
I took a recent trip to We Olive, where I got to experience more than 20 artisan produced extra virgin olive oils from every region in California. My We Olive experience was not complete without visiting tasting tables spread throughout this unbelievably charming store. Gourmet mustards, pestos and hand-crafted tapenades were enhanced by amazing aged balsamic…oh my! As Ruth Mercurio, Owner of We Olive explains, “We Olive is more than just a store with olive oil—it’s an olive oil experience”. I couldn’t have said it better myself.
Some of the best dishes in the world share one common ingredient- Olive Oil. In an effort to celebrate this culinary wonder, We Olive has launched a culinary competition which seeks to uncover the top recipes utilizing extra virgin olive oil (EVOO). We Olive customers have come to realize — that high-quality California olive oil is an essential ingredient needed to elevate the taste and quality of their favorite recipes and can also serve to inspire new ideas in the kitchen.
Win a weekend in Paso Robles for the ultimate Central Coast Extra Virgin Olive Oil culinary tour: The top three prize packages include Olive-Centric Culinary getaways, luxury experiences, educational opportunities as well as cash and shopping spree experiences. All entrants will secure a 20% off shopping spree at their local shop or online. “We are passionate about raising the level of awareness about the health benefits and superior quality of California’s high quality, artisan olive oils,” states owner, Frank Mercurio. “We think this type of straightforward contest will encourage our friends and Facebook community of talented home cooks to get creative and experiment with the flavors offered by the wide variety of options in the category.”
To enter the contest go to We Olive for contest rules and link to the Discover California Olive Oil RecipeContest entry form.
Save the Date! The 8th annual Paso Robles Olive Festival is on Saturday, August 20, 2011.
by Tina Swithin
Tags: Olive Oil